Mark Sanders, the inventor of Strida, demonstrates the correct steps of folding and unfolding the Strida. 
http://www.youtube.com/watch?v=j7W8d4JCw6c#t=2m35s
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I have produced my own instructional video demonstrating the folding and unfold of a Strida. I hope this helps would be Strida Fans, youtube.com/watch?v=cRMF75H … LL&index=3
Bill Wilby stridacanada.ca/
I’ve recently started the swedish STRiDA dealership and made this demonstration video for how to fold/unfold the STRiDA, here with an LT Sunkist. We’re available online at www.facebook.com/oddcyclist for you swedes in the forum!
Please enjoy this video, there’s more to come quite soon actually… 
Hello sicarius,
at Stridaforum!
Great to meet another customer oriented dealer directly
May you do well,
Chris